Case Study: More Cover, Better Value – How We Upgraded Protection and Saved This Couple Money

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👨‍👩‍👧 The Situation

This couple originally took out their protection policies with us in November 2021. Their package included:

  • Joint Mortgage Life Insurance
  • £25,000 Joint Life & Critical Illness Cover
  • Income Protection (for him only) - £1,500 monthly benefit

At the time, their total monthly premium was £105.41. As the years passed, the cost rose (due to the nature of increasing cover), and by early 2025 they were paying £136/month.

🔎 The Review

We reached out to review their setup — as we always do periodically — because the insurance landscape is constantly shifting. Prices change, providers enhance their offerings, and there are often opportunities to improve both quality and value.

✅ The New Recommendation

After carefully assessing their needs and comparing the current market, we offered the couple a brand-new package that provided:

  • 🏡 Joint Mortgage Life Cover to match their remaining mortgage balance
  • 💷 £50,000 EACH for Life & Critical Illness Cover (that’s £100,000 joint)

    Crucially, this new policy keeps the second person covered even if one partner claims — unlike their previous plan, which would have ended on the first claim.

  • 📈 Upgraded Critical Illness Cover – more conditions covered, with better definitions
  • 💼 Increased Income Protection – now £2,000/month instead of £1,500

    That’s an extra £500/month of income replacement if illness or injury stopped him from working.

💡 The Result

  • 💥 More cover across the board
  • 🔒 Better policy quality and definitions
  • 📉 Monthly premium reduced to £108.49
  • 💰 Saving of £27.51/month – despite significantly improved protection

And the best part?
The client didn’t need to lift a finger.

We handled the entire process, from reworking the recommendations to taking updated medical information over a 30-minute phone call.
No paperwork, no admin stress — just solid, expert advice and a service that made a real difference.

🗣️ What This Means for You

If it’s been a while since you reviewed your insurance policies, you could be overpaying — or under-protected.

Like this couple, you may be able to:

  • Increase your cover
  • Strengthen your financial security
  • And still pay less every month

We’re here to do the heavy lifting. No fees, no pressure — just honest advice and tailored support.

📲 Ready to review your protection setup?
It could be the easiest 30 minutes you spend all week. Book a no-obligation, friendly call with our expert team today.

The information contained within was correct at the time of publication but is subject to change.

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Amy 2025 02 06 005531 ejdn
Amy Brignull
Brand & Marketing Director

Amy graduated from Cardiff University in 2015 and joined the marketing team for Volvo Car UK and Global as part of the marketing agency Havas EHS. As a client relationship manager for Volvo, Amy delivered multiple campaigns on direct and digital platforms.


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